So what is natural? Can just any product be defined as natural? Absolutely not, but this seems to be the case with tens of thousands of products available on the market today that all claim to be 100% natural. Many large companies have marketed thousands of “Natural” products that still contain synthetic and over-processed ingredients. They consider “Natural” to be just another buzz word they can use to mass-market their cheap, toxic products. A company’s definition of “natural” can set it apart as a “socially responsible” company from the rest of the pack, but they are really just selling products that can be toxic to the human body and our environment.
So again, what is natural? We, here at Pure Hearts and Clean Hands Soap Company, feel that it is crucial to define the word “Natural”. We feel the responsibility to define what we mean when we claim that our products are 100% natural. “Natural” means that we do not use any artificial colors or chemically-derived preservatives, and never test our products on animals. Natural means, as a business, that we have taken the time to examine how we source, formulate, package, and reuse our products; that we care about our environment as well as our customer relationships. Natural means using sustainable resources while deviating from original as little as possible. It means being completely honest and helpful to our customers and the environment.
You may ask, “Well, doesn’t the Food & Drug Administration (FDA) ensure that companies cannot use harmful and toxic ingredients in bath and body products?” In short, the answer is no. The FDA is more concerned with and has more jurisdictions in the food and drug sectors. The FDA is an already over-tasked organization whose primary objective with bath and body products is to prevent previously known harmful and toxic ingredients from being used and marketed to the public. The sad truth is, some of these ingredients do in fact, reappear in our bath and body products. Toxic ingredients such as Isopropyl Alcohol, SLS, DEA, FD&C Colors, Propylene Glycol and Triclosan, (all of which have been proven harmful to human health and can cause severe skin irritation in some individuals) are still being put into many of these products. These ingredients are unnatural and should most definitely not be applied to our skin.
By our definition of “Natural”, we are attempting to provide products that are completely safe, nontoxic and biodegradable. We prefer that all of our products are free of artificial colors, so we choose to use natural minerals and plant products. Above all, by our definition of “Natural”, we are doing our very best to provide you a healthy alternative to the toxic mass-market junk provided to consumers today, while being a socially responsible company with God’s Creation.
